[PDF] Chaotics: The Business of Managing and Marketing in the Age of Turbulence

ISBN: 0814415210

Category: Tutorial


Posted on 2017-10-18, by luongquocchinh.

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Author: Philip Kotler | Publisher: AMACOM | Category: Management | Language: English | Page: 224 | ISBN: 0814415210 | ISBN13: 9780814415214 |

Description: We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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